Thursday, August 04, 2011

Upcoming Collections - OPI Pink Shatter: Pink of Hearts Nail Lacquer to Support Rethink Breast Cancer in Canada

Hey!

Here's the other OPI press release that I promised you yesterday - a new limited addition to the OPI Shatter line of polishes.

As I've said a few times already, I'm a little over the crackle polish trend. However, I'm excited to see this one because it looks like it's a shade of crackle that we haven't seen yet and it's in support of a good cause - which is always a great thing.

Let me know what you think of this new shade of Shatter in the comments! Are you looking forward to its release?



Let’s Shatter Breast Cancer!

OPI Announces New Pink Shatter: Pink of Hearts Nail Lacquer to Support Rethink Breast Cancer in Canada

OPI launches the limited edition Pink Shatter: Pink of Hearts Nail Lacquer to support Rethink Breast Cancer in its promise to support young people concerned about and affected by breast cancer. The 2011 Pink of Hearts edition will follow in the footsteps of its namesake 2007, 2008, 2009 and 2010 Nail Lacquers in raising awareness of breast cancer for the fifth year in a row, during the months of September and October (National Breast Cancer Awareness Month). Unlike previous shade incarnations, this year’s Pink of Hearts Nail Lacquer marks the debut of fan-favorite Shatter coat in OPI’s first pink shade.

“We are continuing to support Rethink Breast Cancer in the hopes of increasing breast cancer awareness, while inspiring and empowering women. The organization’s dedication to this cause is unwavering,” remarks Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “OPI is proud to join with Rethink Breast Cancer for the fifth consecutive year to offer Pink Shatter: Pink of Hearts. By launching our first-ever Pink Shatter coat, we hope this exciting new textured hue will generate lots of awareness for this cause.”



Each bottle of Pink Shatter: Pink of Hearts has a special pink-ribbon tag and pink cap wrap to call attention to breast cancer awareness. OPI will also be making its annual donation of $5,000 to Rethink Breast Cancer. Pink Shatter coat contains no DBP, Toluene, or Formaldehyde, and it also features OPI’s exclusive ProWideTM Brush for the ultimate in application.

The limited edition Pink Shatter: Pink of Hearts will be available throughout the months of September and October 2011 at Professional Salons and Spas for $10.95 CAN suggested retail for each Nail Lacquer.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

For more information about Rethink Breast Cancer, please visit www.rethinkbreastcancer.com.

1 comment:

  1. That's such a lovely idea! I love the OPI shatters!

    ReplyDelete

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